SUBMISSION DEADLINE IS FEBRUARY 26th!
- Click HERE to take our Consumer Survey
(Apply to be a CONSUMER EVALUATOR at the end of the Survey!)
- Click HERE if you are a Winery
- Click HERE to be placed on our Emailing List
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What is this all about?
This coming March marks the date of the most unique, relevant and extraordinary
wine assessment and awards event - ever. The 2010 Consumer Wine Awards will take
place in Lodi, California, but is
open to wines of every region, grape variety,
type and style from around the world. And we need your support!
Although this is the first Consumer Wine Awards at Lodi, it is the third year of
a series of tasting events designed to refine and improve the wine assessment
process. Executed by Diversity Wine Awards LLC, in partnership with the Lodi
Tokay Rotary Club, proceeds from the event are used by the Rotary to local and
international service projects projects.
This years’ tasting is being expanded but will only accommodate 1,500 wine
entries. These entries will be assessed by an estimated 100 or more specially
selected consumer judges and a team of over 120 local volunteers. It features a
new judging methodology and assessment system developed and refined over the
past three years in conjunction with
Drs. Rie Ishii , Michael O'Mahony and a
team of their star sensory science students at University of California, Davis.
Tim Hanni, Master of Wine (MW), and his partners (from Diversity
Wine Awards, LLC)
"Pooch" Pucilowski (Chief Judge at the
California State Fair) and
Aaron Kidder (Wine Software Specialist)
along with
David Akin (Winemaker and past President of the Lodi Tokay
Rotary Club) are the masterminds behind this landmark event.
The Consumer Wine Awards at Lodi recognizes and celebrates the fact that every
person has unique physiological and sensory differences that profoundly affect
wine and food preferences. The judges assessing each category of wine will be
the very consumers who are most inclined to buy and enjoy the wines of that
category. Awards will be given in a variety of formats and you can visit this
website to learn more about this exciting facet of our already paradigm-shifting
tasting methodology.
Why should you participate in the 2010
Consumer Awards at Lodi?
Put simply, we want to reach the 40% (potentially much, much more) of the total
available wine market that is overwhelmed, intimidated and disenfranchised.
These consumers do not seem to respond to the language, values and conventional
wisdoms of the wine community and we believe the wine industry can benefit from
a completely new direction and strategy that only comes from critically
rethinking the consumer opportunity. We have engaged a global research team and
are also conducting several formal research projects that are at the core of
both our methods for assessing the wine as well as creating innovative ways to
provide consumers with an alternative means for confidently exploring new wines.
How can I get more information?
Click
HERE to be placed on our Emailing List for updates and information.
Organizers of the 2010 Consumer Wine Awards at Lodi are looking for wineries,
importers, brokers and distributors to visit our website and sign up to receive
updates and more details on this revolutionary initiative. Everyone associated
with the growing, production, marketing and selling of wine will benefit—and the
biggest winner is the wine consumer.
What are the key
dates?
- January 4, 2010 - First Day for receiving entry applications and wines (or
labels)
- February 26, 2010 - Last Day for accepting entry applications and wines (or
labels)
- March 14-15, 2010 - Competition to be held at Hutchins Street Square in Lodi,
California
- May 7, 2010 - Consumer Wine Awards Celebration Party at Hutchins Street Square in Lodi, California
Who can I contact with questions?
- Tim Hanni, MW (Tasting Methodology, Research)
- G.M. "Pooch" Pucilowski, (Judging, Wine Submissions)
- Kurt Foeller, (Press Relations)
- Aaron Kidder (Signups, Scoring Results, WEB Assistance)