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PRIMARY SPONSORS

Lodi Tokay Rotary
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Diversity Wine Awards

TROPHY AWARDS

Vino Farms Trophy
for
BEST Sustainable Grown Grapes


City of Lodi Trophy
for
BEST Zinfandel


Discover Lodi Magazine Trophy
for
Consumer's Choice

 

 


SUBMISSION DEADLINE IS FEBRUARY 26th!
  • Click HERE to take our Consumer Survey (Apply to be a CONSUMER EVALUATOR at the end of the Survey!)
  • Click HERE if you are a Winery
  • Click HERE to be placed on our Emailing List

What is this all about?

This coming March marks the date of the most unique, relevant and extraordinary wine assessment and awards event - ever. The 2010 Consumer Wine Awards will take place in Lodi, California, but is open to wines of every region, grape variety, type and style from around the world. And we need your support!

Although this is the first Consumer Wine Awards at Lodi, it is the third year of a series of tasting events designed to refine and improve the wine assessment process. Executed by Diversity Wine Awards LLC, in partnership with the Lodi Tokay Rotary Club, proceeds from the event are used by the Rotary to local and international service projects projects.

This years’ tasting is being expanded but will only accommodate 1,500 wine entries. These entries will be assessed by an estimated 100 or more specially selected consumer judges and a team of over 120 local volunteers. It features a new judging methodology and assessment system developed and refined over the past three years in conjunction with Drs. Rie Ishii , Michael O'Mahony and a team of their star sensory science students at University of California, Davis. Tim Hanni, Master of Wine (MW), and his partners (from Diversity Wine Awards, LLC) "Pooch" Pucilowski (Chief Judge at the California State Fair) and Aaron Kidder (Wine Software Specialist) along with David Akin (Winemaker and past President of the Lodi Tokay Rotary Club) are the masterminds behind this landmark event.

The Consumer Wine Awards at Lodi recognizes and celebrates the fact that every person has unique physiological and sensory differences that profoundly affect wine and food preferences. The judges assessing each category of wine will be the very consumers who are most inclined to buy and enjoy the wines of that category. Awards will be given in a variety of formats and you can visit this website to learn more about this exciting facet of our already paradigm-shifting tasting methodology.

Why should you participate in the 2010 Consumer Awards at Lodi?

Put simply, we want to reach the 40% (potentially much, much more) of the total available wine market that is overwhelmed, intimidated and disenfranchised. These consumers do not seem to respond to the language, values and conventional wisdoms of the wine community and we believe the wine industry can benefit from a completely new direction and strategy that only comes from critically rethinking the consumer opportunity. We have engaged a global research team and are also conducting several formal research projects that are at the core of both our methods for assessing the wine as well as creating innovative ways to provide consumers with an alternative means for confidently exploring new wines.

How can I get more information?

Click HERE to be placed on our Emailing List for updates and information. Organizers of the 2010 Consumer Wine Awards at Lodi are looking for wineries, importers, brokers and distributors to visit our website and sign up to receive updates and more details on this revolutionary initiative. Everyone associated with the growing, production, marketing and selling of wine will benefit—and the biggest winner is the wine consumer.

What are the key dates?

  • January 4, 2010 - First Day for receiving entry applications and wines (or labels)
  • February 26, 2010 - Last Day for accepting entry applications and wines (or labels)
  • March 14-15, 2010 - Competition to be held at Hutchins Street Square in Lodi, California
  • May 7, 2010 - Consumer Wine Awards Celebration Party at Hutchins Street Square in Lodi, California

Who can I contact with questions?